BiteBox: Brand Creation & Identity
BiteBox was developed as a stand-alone, design-centric retail kiosk that elevates grab-and-go snacking into a curated experience. I created the full brand identity—from concept development and visual language to material selection and spatial character—ensuring the display feels modern, modular, and retail-ready. The design emphasizes clarity, durability, and customer engagement, with a cohesive visual system that translates seamlessly across signage, packaging, and in-store presence.
Design Facilitation & Flat-Pack Production Management
In addition to leading the creative direction, I managed the full design-to-production process for the physical BiteBox unit. This included engineering the kiosk for CNC fabrication, optimizing the structure for efficient flat-pack shipping, coordinating with fabricators for precision milling, and developing assembly methods for franchise deployment. The result is a scalable, cost-effective retail fixture system that can be shipped anywhere, assembled quickly, and maintained with ease—ready for franchise expansion and consistent brand delivery.
